A web-based 3D game for the launch of LEGO India's first official store, rebuilding Mumbai as a LEGO diorama and laying a brick road from wherever you are to the store.
YEAR
2026
ROLE
Creative Technologist
Game Design
3D Web Development
Procedural Graphics
About the project
Lego Brick Road was one piece of a larger launch campaign by Kulfi Collective for LEGO India's first official store in Mumbai. Rather than pointing people to the store with a pin on a map, the idea was to make the city itself the toy. The sections below follow how it was built, from raw map data to bricks.
Check it out (Mumbai Only)→ https://thelegobrickroad.in/
View the full campaign → https://www.instagram.com/p/DcnX6DDt4Uk/
Smooth Scroll
This will hide itself!
This will hide itself!
Lego Brick Road
OVERVIEW
A web-based 3D game for the launch of LEGO India's first official store, rebuilding Mumbai as a LEGO diorama and laying a brick road from wherever you are to the store.
YEAR
2026
ROLE
Creative Technologist
Game Design
3D Web Development
Procedural Graphics
About the project
Lego Brick Road was one piece of a larger launch campaign by Kulfi Collective for LEGO India's first official store in Mumbai. Rather than pointing people to the store with a pin on a map, the idea was to make the city itself the toy. The sections below follow how it was built, from raw map data to bricks.
Check it out (Mumbai Only)→ https://thelegobrickroad.in/
View the full campaign → https://www.instagram.com/p/DcnX6DDt4Uk/
Smooth Scroll
This will hide itself!
This will hide itself!
Lego Brick Road
OVERVIEW
A web-based 3D game for the launch of LEGO India's first official store, rebuilding Mumbai as a LEGO diorama and laying a brick road from wherever you are to the store.
YEAR
2026
ROLE
Creative Technologist
Game Design
3D Web Development
Procedural Graphics
About the project
Lego Brick Road was one piece of a larger launch campaign by Kulfi Collective for LEGO India's first official store in Mumbai. Rather than pointing people to the store with a pin on a map, the idea was to make the city itself the toy. The sections below follow how it was built, from raw map data to bricks.
Check it out (Mumbai Only)→ https://thelegobrickroad.in/
View the full campaign → https://www.instagram.com/p/DcnX6DDt4Uk/
Smooth Scroll
This will hide itself!
This will hide itself!